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Nonprofit Email Marketing: The Complete Guide in 2020, Email Marketing 2020 – a Decade in Summary, 7 Tips to Optimizing SAAS Companies Email Marketing. 5 Survey Email Subject Line Strategies to Boost Response Rates. They’ll think about responding. Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox. The email and name that your survey invitation is from should be easily recognizable, including the company name or the name of an individual. Put a lot of thought and plan into drafting the subject line of your survey invitation email. You’re probably familiar with email subject lines that say something like, “Customer satisfaction survey,” “Let us know what you think,” or “Feedback about your recent purchase.”. We want to hear you (and give you 50% off)! With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing. But before you get that far, you need to actually get them to open the email. You can, however, entirely avoid even mentioning the survey in your subject line. The difference is they would gladly pick the later over the former more often than not. By using this website, you consent to our use of cookies. Following up with the previous point, you can avoid mentioning the survey in your subject lines by mentioning the benefit instead. Most recipients are trained to see “$” or “prize” and interpret those types of emails as spam. Hi [recipient name], how does your new [product] fit? In the test, such subject lines generated a whopping 541% higher response.. If you don’t discuss anything about time constraints, your subscribers might not respond. You will no doubt have received many survey invitation emails with subject lines like these: Rate your experience; Tell us what you think; Your opinion matters; Share your thoughts with us; It is always worth considering how you can make your survey invitation email stand out from the crowd, either using different phraseology or specifics. [recipient name] – take our survey, earn 30% off, Help out the underdog! The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. Review our cookie information to learn more. How was your recent airport experience, [recipient name]? So when an email like this by Frieze lands in my inbox it’s impossible not to be included among the best email subject lines of this post. Focus on developing a one-on-one relationship with your subscribers in your survey email subject lines. Emotion always trumps rationale. But, opening an email is just half the battle won. Focus on the benefits. Example: Penny (or more) for your thoughts? 4. Subject lines are often the reason emails get opened. GetResponse — We’d love your help! Are you having trouble coming up with an answer? What You Should Write in the Subject Line for Event Invitation Statistically proved, 33% of recipients decide whether or not to open an email based on subject line alone. Example: Take a quick survey, earn 25% off. Amazon does a great job of engaging their customers when asking for feedback. The best email subject lines are short, descriptive, and provide the respondent with a reason to open your survey invitation. Your email marketing mailing list offers you direct access to people who can give you first-hand accounts of just how good your customer experience and customer service really are, as well as specific feedback on the products and services they’ve purchased from you. Boring and dull survey subject lines like ‘quick customer feedback survey’ looks dry and robotic. The actual subject line should be simple, straight forward and informative. Try these 5 survey email subject line … 1. You’ve heard us talk about the importance of personalization, and it’s extremely important to use it when you can in subject lines. Even if you go the route of “Well, how did we do?” you’re still engaging with the subscriber instead of simply reacting to their purchase. Not only can you segment your audience and test some tweaked email subject lines, but you can also then use the resulting analytics to filter your mailing list through dynamic segmentation based on customer behavior. The easiest emotion to trigger in your survey subject lines is empathy. This may seem like quite a large give, but remember the value of a customer’s time and feedback. Following up with the previous point, you can avoid mentioning the survey in your subject lines by mentioning the benefit instead. Can we talk?” 6. When it comes to writing survey email copy, you have a lot of strategies and tactics to make it work. Targeting people's empathy as well as their desire to influence is a sure-fire way to peak their interest. Campaign Monitor can help with customizable templates. If you’re sending generic “Let us know what you think” survey email subject lines, it’s likely that only angry or frustrated customers are going to respond. However, as you are now seeking a response from the recipient, you’ll need to compose your subject line that aims to trigger an emotion and prompt participation. This isn’t carte blanche to completely dupe your subscribers. You should also keep it short so that your subject line copy is concise, straight to the point, and easy to understand. Example: Hi [name], how do your new [brand] sneakers fit? A question forms the beginning of a conversation with a real human being—it’s not simply a robotic response. Marketing automation software, combined with a survey tool, can make excellent survey emails incredibly easy to produce. Even when you’re really good at it, survey subject lines can be tricky to get right! Let subscribers know that they can help their fellow comrades make informed decisions about your company or organization by replying to the survey. If you make promises in your survey email subject lines, make sure you follow through with it in the copy. Some examples of catchy subject lines for survey emails we’ve seen recently include: As you’ve probably noticed, these are all pretty simple email subject lines. Specifically asking your customers to take a survey in the subject line is a great and clear CTA right off the bat. This blog provides general information and discussion about email marketing and related subjects. Whatever channel you use to invite customers, there will always be a body of text. The only way to increase click rate, open rate and response is the email subject line. To give your email invitation the best chance of being opened, you need to pay careful attention to things like the “From” field and subject line. It starts with the Survey Invitation Email subject line. A test by Marketing Sherpa made it clear – clarity-based email subject lines work better. Connecting with people emotionally is far more effective than trying to appeal to their rationale. Adding a question to your subject line is a great way to engage recipients. It’s not a pair of jeans or a scrunchy that you may realize you’d love to buy once you open the email. Unless you get those emails opened, you won’t get many responses, so we’re about to share some of the best survey subject lines we’ve come across. 38% of customers, however, consider themselves loyal to brands they love. The survey email example by Macy’s uses this tactic very successfully. For example, you may currently be considering subjects lines for survey emails relating to: Whatever the reason behind your survey email, the subject line is a great way to boost your email open rates (and hopefully your survey completion rate too). Example: Your Saturday afternoon trip with Uber. Think of the subject line as the first introduction for the survey; it has the ability to draw your respondent’s attention. Vote for [company name] (. “Quick customer feedback survey” doesn’t necessarily pack the punch you’re looking for. You can manage your cookie preferences at any time. But for survey subject lines, clarity goes beyond just making it clear what the message is about. Surveys serve a purpose beyond just measuring customer satisfaction or other metrics – when you explicitly request someone’s opinion, you make them feel valued, potentially strengthening your relationship. If you’ve been using the powers of email marketing for a while already, you will no doubt have used tools like segmentation and A/B testing to find out what works for your audience. This shows a very discouraging disconnect between marketers and the people they want to reach. However, you should still word your subject lines in an intriguing way. We use cookies to assist you with more targeted content and more personalized user experience. Much better, in fact. The subject line of a survey mail is an essential factor that decides whether the survey will be taken or not. Otherwise, you’ve just wasted your time creating something amazing that no one will ever read. While email surveys take just a minute or two for the customer to fill in, the email marketer behind it needs to invest significantly more effort. Pop your details below and get the very latest articles, updates and offers! Instead, use personalization or some kind of incentive along with the word survey to boost your subject line’s potential. They’re forgettable. How to write strong survey email subject lines that get opened. We use cookies to serve personalized content and targeted advertisements to you, which gives you a better browsing experience and lets us analyze site traffic. Getting people to take time out of their busy schedules is almost as difficult as asking them to say what they love about their jobs. We could write an entire blog post on survey email copy but you need to actually get subscribers to open the email first. General email subject line guidelines still apply when you’re sending a survey invitation, as you want to be eye-catching and avoid spam filters. According to a recent report, only 22% of marketers believed customer loyalty for brands has increased over the past two years. If you’re requesting feedback about a recent purchase, make sure to incorporate the day, location, order number, and any other unique information you have to help the customer recall their experience. The survey invitation came in my inbox with the above subject line. Survey email subject lines need to be short so they fit into app notifications. The two most important components of your email content are your subject line and your CTA. There’s nothing like raw and honest feedback from your subscribers and customers. “Take our survey today” probably won’t deliver the results you want. Ask a question in the survey email subject line. Questions are excellent survey email subject line choices both for past purchases and general surveys about your brand as a whole. Imagine all the survey email subject lines in your inbox right now. Example: “[Name], people have questions about [insert product]. We’re talking about a survey here. Without a compelling subject line, your survey may never get opened. Such emails often land up into spam bin. Of course, once you’ve spent the time creating that survey, you want to make sure your contacts are actually opening the email – otherwise, what’s the point? Nobody likes them. However, it is still possible to appeal to the intellect while also triggering an emotional reaction. Marketers really need to use their creativity to come up with something unique that will spark interest. According to research from Accenture, 75% of customers are more likely to spend their hard-earned money with brands that recognize them by name and remember information about them. However, as you are now seeking a response from the recipient, you’ll need to compose your subject line that aims to trigger an emotion and prompt participation. The bottom line: You need to condense your survey email subject line. Clarity. Focusing on your subscribers’ wants, needs, and state of mind can help you develop subject lines that hit home. Just like with your other email campaigns, you want to invoke some type of emotion in your subscribers when they see that Gmail notification. The email should be clearly “from” your organization. Radio-Active: ActiveTrail’s November 2020 Updates! 1) Deliver an engaging email subject line If you plan to invite your respondents via email, make sure your subject line catches their attention – without being overly splashy or cheesy! So in your subject lines, speak to them like a person. Not only is this email subject line dry and boring, but it’s also extremely robotic and impersonal. Doing this with a prize offering, while eye-catching, can feel like a difficult move to pull off. The exact content of your survey subject lines will depend on what your goal is and that goal can vary quite dramatically from survey to survey, regardless of the industries. It’s a good idea to write at least 5-10 different versions before landing on a winner. General email subject line guidelinesstill apply when you’re sending a survey invitation, as you want to be eye-catching and avoid spam filters. Wham, Bam, Don’t Go to Spam: Why ‘Mark as Spam’ Is Worse Than the ‘Delete’ Button, The relevance of newsletters or other email marketing content. Plus, personalized emails are vital for customer retention. Personalize the subject line When it comes to subject lines for survey emails, personalization is a must. Example: Hey [name]. For example: “We require your careful reasoned evaluation,” appeals to intellect but creates a sense of inclusiveness and importance. While extremely positive reviews are great, it can take a lot to counteract extremely bad reviews, so you want to aim for customers who had a pleasant experience but may need extra reinforcement or reward to write a review. The tricky thing about survey emails is that you need your subscriber to do something for you once they open the email. How short? To sum up, survey emails differ slightly from most of the communication you send to your email subscribers, but only because you actually want a response this time. Likewise, you should also create engaging copy inside the email. If the recipient can’t tell that it’s a survey invitation email with just a glance, there’s a chance they’ll … That’s probably because most of those subject lines don’t trigger any type of emotion. Catchy, short, readable on mobile devices, and a clear call to action are the way to go – and don’t forget to use emojis in the subject line if you feel they’re appropriate for the topic in hand. This implies you must have a good subject line, meaningful enough to give them an idea of what to expect in the email. Give a sense of exclusivity. A good idea would be to add a tentative date for the meeting in the subject line. The exact content of your surveysubject lines will depend on what your goal is and that goal can vary quite dramatically from survey to survey, regardless of the industries. If they find that the subject line doesn’t relate to them at all, then it is highly unlikely that they will open your email. What emotions come to mind? How likely are you to recommend [company] to a friend? Do what you can to keep it brief in the range of 50 – 55 characters. However, try to come up with a short, descriptive line … Don't believe me? Write every subject line to entice the subscriber to open the email … A well thought out and well-composed survey can be a valuable way to gather customer feedback. Maybe you'll believe another Sarah: If you're like 99% of most Americans, … And, as anyone who works in marketing knows, customer relationships are what really determines your success. You can also take it a step further by sending personalized automated emails. Uber does a great job of personalizing their automated feedback emails with a friendly tone and specific information about the purchase. People tend to identify with other customers as the “us” and brands as “them.” That’s why word-of-mouth marketing is so important. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content. For longer surveys, offer a bigger incentive—like 50% off a one-time purchase. You already know that subject lines can make or break any email campaign you send out. To guide … In short, the best survey subject lines tend to include: If you’re not naturally a creative type, preferring to stick to the point and communicate succinctly, writing great email subject lines can seem like a laborious task. Why do people hate surveys so much? If the sender is someone the recipient recognizes, they’re much more likely to open and engage with the email. Why is this happening, and what can we do to bridge that gap? Examples of survey invitation email subject lines Maybelline — We want to hear from you! So whether it’s amazing music, networking and industry trends, or a food experience unlike any other, make it irresistible for recipients with a great hook. This point is crucial for several reasons: avoiding spam filters, upholding your brand’s (and email service provider’s) reputation, and getting the results you want. It’s simple: they don’t see what is in for them, they are time-consuming, and it doesn’t help that most survey designs seem i… “Let us know what you think” will not produce an emotion unless the customer had an extreme experience with your company. They’ll have every intention to respond. But how many of those do you actually open? The good news is that, aside from the survey element, the main aspects of good marketing emails still apply. 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